Analysis of Online Reviews on Hotel Booking Intention: An Empirical Study in Indonesia

• 영문명: Analysis of Online Reviews on Hotel Booking Intention: An Empirical Study in Indonesia
• 발행기관: 한국유통과학회
• 저자명: Hendro WIDJANARKO Farhvisa Muzakka ABDILLAH Dyah SUGANDINI
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 10 No.2, 83~90쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.02.28

영문 초록

This study aims to determine the direct effect of positive online reviews, negative online reviews, the usefulness of online reviews, reviewers’ expertise, timeliness of online reviews, the volume of online reviews, and comprehensiveness of online reviews on accommodation booking intentions and also the indirect effect of positive online reviews on the intention of booking accommodations through trust as mediation. Research respondents are users of the accommodation booking application in Yogyakarta. Hypothesis testing was carried out using SEM (Partial Least Square). Data was collected by distributing questionnaires to 135 respondents. The results of this study indicate that the Usefulness of Online Reviews, Volume of Online Reviews, and Comprehensiveness of Online Reviews have a direct positive and significant influence on the accommodation booking Intention of booking application users in Yogyakarta. The variables of Negative Online Reviews and Timeliness of Online Reviews have negative and significant influences on the accommodation booking Intention of booking application users in Yogyakarta. Positive Online Reviews and Reviewer Expertise variables are not significant in this study. At the same time, the Trust variable has a full mediation relationship in an indirect relationship between the Positive Online Reviews variables and the accommodation booking Intention of booking application users in Yogyakarta.

목차

1. Introduction

2. Literature Review and Hypotheses

3. Research Methodology

4. Data Analysis and Results

5. Discussion and Implications

6. Conclusion and Limitations

References

키워드

Online Reviews Hotel Booking Intention Booking Application