관광 스토리텔링이 관광목적지 매력지각에 미치는 영향

• 영문명: The Effect on the Perception of Tourism Destination Attractiveness of Tourism Storytelling
• 발행기관: 관광경영학회
• 저자명: 김시중 김희정
• 간행물 정보: 『관광경영연구』제15권 제4호, 41~62쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

The purpose of this study is to examine the effect on the perception of tourism destination attractiveness of tourism storytelling. For this study, factor analysis and multiple regression analysis were done with SPSS version 19.0, using of samples of 257 among 300 tourists who had tourism storytelling experience. This study enumerates four variables that were initially perceived to have an effect on attributes of tourism storytelling. These tourism storytelling variables are as follows: Interest, characteristic, information, understandability. And these perceptions of tourism destination attractiveness are as follow: Reliability, comfortability, consumability, attractiveness. First, according to the analysis of the effect on the perception of tourism destination attractiveness of tourism storytelling, 'interest and information' influenced reliability, 'interest, characteristic and understandability' affected comfortability, while 'interest and characteristic' had significant influence on consumability and attractiveness. Second, each of two factors affected tourist satisfaction: Interest & characteristic in terms of tourism storytelling and comfortability, consumability in terms of the perception of tourism destination attractiveness. Third, interest and characteristic had influence on the intention of repurchasing tourism storytelling. In addition, two factors significantly affected the recommendation: Characteristic and information. Finally, reliability, comfortability and consumability had influence on the intention of repurchasing and two factors significantly affected recommendation: Reliability and consumability of the tourism destination attractiveness.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구의 설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

tourism storytelling tourism destination attractiveness tourist satisfaction recommendation repurchasing