인지연령에 따른 고령관광객의 관광지 선호속성과 관광행동

• 영문명: Preferences Attributes for Tourism Destination and Tourism Behaviors Related to Cognitive Age of Elderly Tourists
• 발행기관: 관광경영학회
• 저자명: 김현정 최기탁
• 간행물 정보: 『관광경영연구』제14권 제4호, 101~122쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

This study tried to investigate the preference attributes for tourism destination and tourism behaviors according to cognitive age of elderly tourists, the basis of the precedent studies’ results that the cognitive age reflects the elderly consumer behaviors better than their chronological age does. Data collection was done for elderly consumers at their age over 55 living in Seoul, and 250 copies were used. Data were analyzed by frequency analysis, descriptive analysis, t-test, chi-square test and One-Way ANOVA using SPSS Software ver. 14.0. The results of the study were as follows: First, the elderly tourists perceived themselves 9.98 years younger than their chronological age on average. Second, there are differences between tourism behavior and preference attributes for tourism destination by elderly tourists' cognitive age. The result suggests that elderly tourists vary depending on their cognitive age and accordingly cognitive age would be a useful variable by which tourist market for the elderly could be segmented. This study provides an insight into elderly tourists marketers for developing market strategies for elderly tourism market.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Cognitive age Elderly tourists Subjective age Tourism behaviors