배낭여행의 서비스 품질과 만족, 행동의도간의 관계연구

• 영문명: A study on Relationship among International Backpack Travel Service quality, Satisfaction and Behavior intention: In reference to the moderating effects of the types of the International Backpack Travel
• 발행기관: 관광경영학회
• 저자명: 이진석
• 간행물 정보: 『관광경영연구』제14권 제3호, 157~182쪽, 전체 26쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.09.30

영문 초록

This research examine the effects of service quality of International backpack travel on satisfaction. The study shows that the materiality providing various routes for products information and various types of product, credibility based on professionalism and reactivity dealing with customers' demands in appropriate ways have positive effects on satisfaction. The quality of service has controlled effects on satisfaction depending on the types of backpack travel. Through the data analysis, the strategic implications, which can be reflected in the planning of products, are as follows. First, in order to improve the service quality of backpacking, which have great effects on satisfaction, it is necessary to develop up-to-date backpack travel products for individual travellers as well as various types of differentiated products. Second, the differentiated marketing strategy is needed depending on the types of backpack travel as they have controlled effect on the service quality, satisfaction and the intention of activity.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Travel service quality Backpack travel Satisfaction Behavior intention