항공권발권 수수료 효율화 방안 및 서비스수수료 타당성 연구

• 영문명: The effectiveness of travel agent commissions and validity of Service Fee*
• 발행기관: 관광경영학회
• 저자명: 서선
• 간행물 정보: 『관광경영연구』제14권 제2호, 105~131쪽, 전체 27쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

Almost Airlines in US and many European counties have either set travel agent commissions at a very low level or removed them altogether. Also K Airlines, one of Korean National airlines decide to remove travel agent commissions from Jan of 2010. So travel agent need to build new business model in travel market through the study on the effectiveness of travel agent commissions and validity of Service Fee. This paper provides an overview of the travel agent business model through overseas case(US, European counties and Japan) and revenue structure, an alternative business mix, new business model in Korean travel market through the survey of travel agent's expert. Conclusion as to the removal of travel agent commissions, suitable for the Korean travel agent business model is presented.

목차

Ⅰ. 서론

Ⅱ. 국내외 항공권발권수수료 변화추세

Ⅲ. 국내외 여행업 현황 및 비즈니스모델

Ⅳ. Service Fee 수익모델

Ⅴ. 한국지역 여행사의 수익구조 분석

Ⅵ. 결론

참고문헌

키워드

Travel agent commissions Travel agent business model. Service fee model Alternative business mix