관광체험소비행위와 관광만족도, 사후행위의도간의 관계

• 영문명: The relationship among the tourists' experiential consumption action, tourism satisfaction and post intention of action: The case of Jejudo tourists
• 발행기관: 관광경영학회
• 저자명: 황윤미
• 간행물 정보: 『관광경영연구』제13권 제4호, 267~289쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.12.31

영문 초록

The purpose of this study is to examine the relationship among the type of tourists' experiential consumption action, tourism satisfaction and post intention of action. The literature review, the preliminary survey, a focus group interview, a member check, expert panel survey, the pretest, the main survey was conducted to collect and analyze the actual tourists' experiential consumption action. The main survey was conducted for the actual Jejudo tourists and 487 samples was collected. An influence of the action of tourists' experiential consumption on a satisfaction and post intention of action was analyzed by applying the developed tourists' experiential consumption action scale. The result of these empirical tests indicated that the tourists' experiential consumption action had impacts on the tourism satisfaction and post intention of action. In addition, tourism satisfaction and post intention of action was found to be positively correlated. Finally, the author suggested theoretical and practical implications of this study in order to build a series of marketing strategies for tourism satisfaction.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Tourist Experience Experiential Consumption Satisfaction Intention of action