한국ᆞ필리핀 대학생들의 외식소비 비교분석

• 영문명: A Foodservice consumer behavior comparison between Korean and Filipino University students
• 발행기관: 관광경영학회
• 저자명: 이경숙 정소윤
• 간행물 정보: 『관광경영연구』제13권 제4호, 183~200쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.12.31

영문 초록

Foodservice is a lively industry reaching multinational companies. It can be affected by environmental factors such as economies, culture and politics. This study focuses are on the restaurant selection characteristic and differences between Korean and Filipino university students. The SPSS 12.0 was used to analyze the data for this study. The method of analyses are frequency, crossing analysis, t-test, factor analysis and reliability. As a result, their income, expenses for food, favorite menu, informative route, etc are very different. There are significant differences in the restaurant selection attributions between Korean and Filipino university students. Filipino students prefer fast food. They usually select brand name and they make decisions based on commercial advertisements. By comparison, Korean students make restaurant choice based on positive information. It is expected that the results will provide good data for foodservice companies that prepare for making inroads into Philippines market. And Foodservice companies need to try Glocalization(“globalization” and “localization”) in their market.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Philippines Foodservice Glocalization Selection attribution