축제참가자의 신선지향성이 참여의지와 만족에 미치는 영향

• 영문명: Effects of festival participant's novelty seeking to involvement intention and satisfaction
• 발행기관: 관광경영학회
• 저자명: 배기철 신학진
• 간행물 정보: 『관광경영연구』제13권 제2호, 61~77쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

The purpose of this study was to find what are the effects of festival participant's novelty seeking to involvement intention and satisfaction. A survey design was adopted to collect the required information and a random sampling approach was utilized to select the respondents(N=220) at Namwon herb festival. SEM(Structural equation modeling) was used to examine relationship among novelty seeking, involvement intention, and satisfaction. We found the novelty seeking has a positive effect to the involvement intention(standard regression weight=0.375, t=4.120, p<0.01) and to the satisfaction(standard regression weight =0.440, t=5.096, p<0.01). Also, the involvement intention has a positive effect to the satisfaction(standard regression weight=0.267, t=3.397, p<0.01). The findings lead to an improved understanding of the interrelationship among novelty seeking, involvement intention and satisfaction in the context of festival.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 연구 분석

Ⅴ. 결론

참고문헌

키워드

Festival Novelty seeking Involvement Innovativeness Satisfaction