한의학국제박람회 참가자의 중요도-만족도 차이 연구

• 영문명: Importance-Satisfaction Analysis of Participants in Exhibition on Oriental Medicine 2008
• 발행기관: 관광경영학회
• 저자명: 조의영
• 간행물 정보: 『관광경영연구』제12권 제4호, 89~109쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.12.31

영문 초록

One of that the Exposition&Exhibition evaluation method is ISA(important - satisfaction analysis) by Tonge and Moore(2005) has been regarded as a useful technique to identify priority with visual chart and matrix without complicated statistical analysis. this method can evaluates quality of participant's perceptive experience. Therefore, This article adopted ISA to evaluates Exhibition on Oriental Medicine 2008. The Purpose of this study investigates Participants's Gap of importance and satisfaction to Exhibition's operational service quality for improving the quality level. To accomplish the study purpose, this survey was conducted with participants in The Exhibition on Oriental Medicine 2008. The results is following. The strategy is classified of Keep up the Good Work, Concentrate Here, Low Priority, Possible Overkill According to traditional ISA. Keep up the Good Work has Profit and 13 items. Concentrate Here strategy has a convenient Parking facility and 5 items. Possible Overkill Strategy has a price of Experience program and the others. Low Priority strategy has no items.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 조사설계

Ⅳ. 분석 결과

Ⅴ. 결론

참고문헌

키워드

Medical Tourism Exhibition on Oriental Medicine 2008 Exposition ISA(importance-satisfaction analysis)