수단-목적 사슬이론에 따른 도보관광객의 가치추구 비교연구

• 영문명: A Comparative Study on the Value Pursuit Between Jirisan Trekkers and Haeparanggil Trekkers' Using Means-End Chain Theory Methods by MEC
• 발행기관: 관광경영학회
• 저자명: 한학진 조문식 신성원 배수현
• 간행물 정보: 『관광경영연구』제18권 제4호, 535~557쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

This study tries to compare the value pursuit of trekkers based on the different tourist destinations between Jirisan dulragil and Haeparanggil. The purpose of this study is to identify the trekker's terminal value by using means-end chain theory and its laddering technic. Especially, this study attempted to compare between Jirisan dulralgil and Haeparanggil trekker's value and value chain. An interview method used for data collection included a hard laddering approach which is most common in means-end theory. A total of 212 trekkers were interviewed at Jirisan dulragil and Haeparanggil in October 2012 and April 2013, respectively. Results of this study showed that the terminal value for Jirisan trekkers was ‘enjoyment and fun' and Haeparanggil trekkers was 'enjoyment and fun', 'self-satisfaction'. The value chain for Jirisan trekkers was group trekking of 'family or colleagues(A)'-'improve relationship among them(C)'-'belongings(V)'. and Haeparanggil trekkers was 'family or colleagues(A)'-'improve relationship among them(C)'-'belongings(V)'. Through this results, two of the most important attributes are 'various trekking courses and family'. This means trekking activity by various courses leads to improve the tight relationship among families or parties while their long togetherness. This results will help researchers and management of tourist attractions to give plentiful insights in understanding who trekkers are and what they really pursuit through trekking travel.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Value Pursuit Means-End Chain Jirisan Trekkers Haeparanggil