소셜네트워크서비스(SNS)와 상권 활성화에 관한 연구

• 영문명: Relationships between SNS and Vitality of Commercial Area
• 발행기관: 관광경영학회
• 저자명: 허자연 정연주 정창무
• 간행물 정보: 『관광경영연구』제18권 제4호, 517~534쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

Recent trends show the emerging commercial areas in Seoul are ever more diversified and dynamic. Meanwhile, social network services(SNS) are playing an increasingly important role in building a reputation for commercial area as more people utilize it to make travel decisions. The goal of this study is to investigate the relationship between the information on SNS with commercial areas’ vitality. Using time-series data on the number of visitors to a commercial area and the number of tweets mentioning the area, this study develops VAR and VECM models. The analysis of the search results confirms a positive impact of exposure to information on SNS on a commercial area’s vitality. Due to the difficulty in obtaining data, this study bears limitations in making seasonal adjustments for time-series data and adopting appropriate exogenous variables. Suggestions for future research include attention to variables that reflect spatial characteristics.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

SNS(Social Network Service) Commercial Area VAR VECM Social Media