여행사 CSR에 대한 종사원의 인식이 조직신뢰 및 조직시민행동에 미치는 영향

• 영문명: Effect by Employees’ Recognition about Travel Agency’s CSR on Their Organizational Trust and Organizational Citizenship Behavior
• 발행기관: 관광경영학회
• 저자명: 정양미
• 간행물 정보: 『관광경영연구』제18권 제4호, 433~454쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

This study aims to verify how employees’ recognition about CSR by travel agents affects to organizational trust and organizational citizenship behavior. In order to verify the effects on hypothesis among these variables, trust analysis and factor analysis were performed respectively to verify reliability and validity. In order to verify the hypothesis of study, multiple regression analysis was also performed. According to the results of fa ctor analysis, CSR by travel agents has relationship with organizational trust and organ izational citizenship behavior. The implications of this study based on the results of em pirical analysis are as follows: Firstly, travel agents shall consider changing to positive recognition from partially negative one through education to and sharing with their em ployees about the CSR activities. Secondly, for CSR, it is absolutely necessary for the travel agents to make their employees proud of and confident to their companies by sho wing them the attitudes which are not too much profit-making activities.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Travel Agency CSR organizational trust Organizational Citizenship Behavior