항공 승객들의 위험지각과 선택속성이 고객만족도와 재이용의도 간 관계 연구

• 영문명: Effects of Airline Passengers’ Perceived Risk and Selection Attributes on the Customer Satisfaction and Re-purchasing intention
• 발행기관: 관광경영학회
• 저자명: 유창근 이혜린
• 간행물 정보: 『관광경영연구』제18권 제4호, 317~339쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

The objective of this study is to examine the relationship between perceived risk and the airline selection attributes(selecting attributes of the airline). Some of previous researches claimed that consumer's perceived risk affects the selecting attributes (Song and Cho. 2012; Ryu and Ahn. 2006). On the contrary, others revealed that selecting attributes have an effect on the perceived risk. However, it is assumed that the customer choose the airlines considering both risk factors and selection attributes at the same time. Therefore, this study examined the interrelation between them. As a result, there are statistically significant correlation between functional risk, physical/psychological risk and cabin service, safety. The findings of this study imply that the airline company’s marketing strategy should focus on the safety and cabin service factors more.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석 결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Perceived Risk Service Attribute Low Cost Carrier Airline Passenger