관광분야 커뮤니티비즈니스 활성화 전략

• 영문명: Activation strategies of community business in tourism industry: Focused on Gangwon Province
• 발행기관: 관광경영학회
• 저자명: 유영심 임관혁 구완회
• 간행물 정보: 『관광경영연구』제18권 제4호, 301~316쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

The purpose of this study is to investigate the process of implementing community business policy in Gangwon Province which recently installs a social economy support center and activates the social economy and tourism industry, and to derive the challenges for activation of social economy and tourism industry in Gangwon Province through analysis on current situation of community business in tourism industry. In the main body, we analyzed the concept and scope of social economy, the system of promotion of tourism community business, current situation and cases of tourism community business in Gangwon Province. In the conclusion, we presented challenges for activation of tourism community business in Gangwon Province. Policies related to current community business include various limitations from aspects of awareness and participation of community residents, duplication in support policy of administration, needs of the intermediate support organizations and the weak power of the independent development. On the basis of current situation and cases of tourism community business and limitations of existing policies in Gangwon Province, we presented the challenges for activation of tourism community business in Gangwon Province as follows. First, it is required to introduce community based tourism community business. Second, it is necessary to modify laws and institutions and establish the support system. Third, it is required to establish and operate the intermediate support organizations. Fourth, it is necessary to enhance the management capacity and train experts.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 결론

참고문헌

키워드

Community Business Tourism Community Business Social Enterprise Social Economy