섬 방문객의 관광동기가 관광 후 태도에 미치는 영향 연구

• 영문명: A Study on the Effects of Island Visitors’ Motivation on Post-Trip Attitude: Based on Islands of Incheon Metropolitan City
• 발행기관: 관광경영학회
• 저자명: 김재호
• 간행물 정보: 『관광경영연구』제18권 제4호, 125~145쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

This study examined the effects of island visitors’ motivation on post-trip attitude. Data were collected from 328 people at three island destinations in Incheon including Muuido, Deokjeokdo, Jangbongdo. The statistical analysis of the data was conducted using techniques of frequency analysis, factor analysis, reliability analysis, T-tset, ANOVA and regression analysis. Results of a factor analysis suggested 5 different factors of the tourism motivation(escape from daily life, novelty, recreational attribute, relationship, educational attribute). Results largely showed that the motivation of the island visitors tended to make a signifiant positive effect on the visitors' post-trip attitude(tourism satisfaction, revisit intention, recommendation intention). In addition, the demographic characteristics of island visitors showed a partial difference in the motivation and post-trip attitude. This study provides an insight into the relationships among tourist’s motives and post-trip attitude for future research.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Island Tourism Tourism Motivation Attitude of Post-Visit Tourism Satisfaction Revisit Intention Recommendation Intention