방한중국인의 해외여행자리스크 관리성과 분석

• 영문명: An Analysis on the Risk Management Performance of Chinese Overseas Tourist Visiting Korea
• 발행기관: 관광경영학회
• 저자명: 권오성
• 간행물 정보: 『관광경영연구』제18권 제4호, 25~39쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

This study aims to analyse the relationships between risk management techniques of chinese overseas tourist visiting Korea and performance. Data collection is performed by students of master's and doctor's course during two weeks through the questionnaire for chinese overseas tourist leaving for home. Six hypotheses are established in order to accomplish this study, and hypotheses are verified by using t-test, ANOVA and multiple regression analysis. In according to the results of this study, it is proved that performance of chinese overseas tourist risk management is higher for the aged than for young, for high-income earner than for low-income earner and for high- education person than for low-education person. Also, the result of multiple regression analysis, it is found that avoidance techniques and loss control techniques influence on the performance of chinese overseas tourist risk management with significantly positive(+) relationships respectively. This finding implies that avoidance techniques and loss control techniques among the risk management techniques should be used effectively to manage the chinese overseas tourist risk.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석 결과

Ⅴ. 결론

참고문헌

키워드

Risk Management Performance Overseas Tourist Risk Loss Control Techniques Avoidance Techniques