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• 영문명: The Effect of Coffeehouse's Physical Environment on Self-congruity, Satisfaction and Loyalty
• 발행기관: 관광경영학회
• 저자명: 권나경 임선아
• 간행물 정보: 『관광경영연구』제18권 제4호, 1~23쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

The purpose of this study was to examine the relationships among physical environment, self-congruity, satisfaction, and loyalty in the coffeehouse setting. This study adopted second-order factor of physical environment, imploying trend(fashion), cleanliness, reliability, spatial, convenience, and appropriacy. The conceptual model in this study used responses from 338 college students who visited coffeehouse at least once in the past month. Multiple regression analysis was used to verify the proposed relationships by using SPSS 18.0. The results of data analysis indicated that trend(fashion), cleanliness, spatial, and convenience had a positive effect on self-congruity, which led to affect satisfaction. Also, satisfaction had a significant effect on loyalty. Theoretical and practical implications are provided for marketers and researchers in achieving competitive advantages that can be developed by understanding coffeehouse’s physical environment, and self-congruity.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

coffee house physical environment self-congruity satisfaction, Loyalty