슬로시티 방문객의 관광동기가 만족, 태도 및 행동의도에 미치는 영향 연구

• 영문명: The Study of Effect Tourism Motivation of Visitors Satisfied with the Slow City, also Impact on Attitudes and Behavior Research
• 발행기관: 관광경영학회
• 저자명: 황동필
• 간행물 정보: 『관광경영연구』제18권 특별호, 383~408쪽, 전체 26쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.02.28

영문 초록

Visit the Slow City of visitors to this study, the satisfaction motivation, attitudes, and behavioral intentions as any study on the impact on these results, the more the slow city tourism resources value is recognized as a Slow City certified the strategic development of tourist ways to present the results from a practical point of view is to present. Satisfaction of visitors visiting Slow City motivation, attitudes, and behaviors related to the significant effect also exists between the slow-City Revitalization and identify strategies to propose. Verification of the hypothesis of this study can be summarized as follows. First visit, motivated only by the experience of the natural comfort of the visitor's attitude had significant influence. These results with only a slow city most unique characteristics as a result of the study of nature with the comfort of a slow city this is expected to be maintained constantly. Second, the water and experience the satisfaction of the tourist attraction of visitors to the program significant influence on attitudes showed satisfaction of the regional characteristics, tourist attraction water, visitors experience a program of action is also word of mouth, referrals, re-visit had significant influence. Thus, the choice of continuing to receive tourists tourist attraction of its own programs and the experience of introducing differentiated and require constant change is expected. Finally, the attitude of the visitors of the behavior of visitors is also word of mouth, referrals, repeat visits had significant influence. This is similar to the attitude of action to help predict future behavior as a model that can be meaningful.

목차

Ⅰ. 서론

Ⅱ. 이론연구

Ⅲ. 조사 방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Slow City Satisfaction Behavior Intention Motivation