여행사 1인 기업의 관계혜택과 신뢰가 충성도에 미치는 영향

• 영문명: A Study on the Relationships among Relational Benefits, Trust, and Loyalty in Travel Agencies' One-Person-Enterprise
• 발행기관: 관광경영학회
• 저자명: 임연우 김영진 전주형
• 간행물 정보: 『관광경영연구』제18권 특별호, 197~212쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.02.28

영문 초록

This article investigated that influence of the relationship among relational benefits, trust, and loyalty about travel agencies' one-person-enterprise. Because the activation policy is underway that government should support one-person-enterprise. To research, survey was conducted by people who have plan travel to buy through travel agency and 355 respondents answered. 315 copies of questionnaire among them are effective for analysis after excluding the insincere answers. The collected data was analyzed by reliability, factor analysis, correlations and the structural equation using SPSS 21.0 and AMOS 21.0. As the results of analysis, confidence benefits and special treatments effect in trust in one-person-enterprise. But social benefits have an effect on trust. And confidence benefits and special treatments effect in loyalty in one-person-enterprise. But social benefits have an effect on loyalty. Trust effect in loyalty. Trust plays a mediated effect between relationship confidence benefits and the loyalty.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

Travel Agencies’ One-Person-Enterprise Relational Benefits Trust Loyalty