서비스 기업의 CSR활동이 제품 수용 및 수용 후 행동에 미치는 영향

• 영문명: Effect of Service Corporate Social Responsibility on Adoption and Post- Adoption Behavior
• 발행기관: 관광경영학회
• 저자명: 윤영일 하동현
• 간행물 정보: 『관광경영연구』제19권 제5호, 195~216쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.12.31

영문 초록

The purpose of this study was to identify whether not only corporate social responsibility affected product adoption, but also product adoption influenced post-adoption behavior. Simultaneously this study investigate the relationship between post-adoption behavior and continuing use of product. To achieve the purpose, this study conducted a survey with use of longitudinal analysis to the sample of office workers and collegians in their twenties and thirties who used food & beverage facilities in Seoul, Busan and Daegu. The research findings were as follows. Firstly, product adoption was caused by social contribution activities, economic responsibilities and regionally cultural activities, but consumer protection activities and environment protection activities didn't affect product adoption. Secondly, product adoption affected expectation confirmation, relationship investment and switching cost, but emotional attachment and attractiveness to alternatives didn't have the influence of product adoption. Thirdly, continuing use of product was caused by expectation confirmation, relationship investment and switching cost, but emotional attachment and attractiveness to alternatives didn't affect continuing use of product. Finally this study proposed managerial implications and suggestions for future research.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

Corporate Social Responsibility Product Adoption Post-Adoption Behavior Expectation Confirmation Relationship Investment Emotional Attachment Switching Cost Attractiveness to Alternatives Continuing Use of Product