꽃 박람회 서비스 선택속성이 만족과 재방문에 미치는 영향

• 영문명: Influence of Selective Attribution of Flower Exhibition on Satisfaction and Re-visits
• 발행기관: 관광경영학회
• 저자명: 임연우 박오성
• 간행물 정보: 『관광경영연구』제19권 제5호, 47~62쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.12.31

영문 초록

Under the background of the potential resource utilization, interests and promote regional of flowers, This study investigated The Influence of Selective Attribution of the Flower Exhibition on Satisfaction and re-visits. This survey was conducted by the mobile smart phone to people who have took part in the Flower Exhibition experiences and 350 respondents answered. 331 copies of questionnaire among them were effective for analysis. The collected data was analyzed using SPSS and AMOS. As the results of analysis, the following findings are discovered: first, Selective Attribution of Flower Exhibition(awareness, specialty, commerciality) has an influence on Satisfaction and Selective Attribution of Flower Exhibition(convenience, physical evidence) has not an influence on Satisfaction; second, Satisfaction of Flower Exhibition has an influence on Re-visits. The study proposes the following: first, The marketing activities to increase awareness fair is necessary; second, This configuration requires a variety of products: third, This expertise should be required.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 조사설계

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

Flower Exhibition Selective Attribution Satisfaction Re-visits