경험적 소비특성이 감정반응에 미치는 영향

• 영문명: A Study on the Effects of the Experiential Consumption Characteristics on Emotional Responses: the Moderating Effects of Hotel Customers’ Motives
• 발행기관: 관광경영학회
• 저자명: 임현정 이화인
• 간행물 정보: 『관광경영연구』제19권 제3호, 267~291쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.07.31

영문 초록

The purpose of this study is the findings of the effects of the experiential consumption characteristics in the hotel business on customers’ emotional responses. Especially, this study focuses on the moderating effects of customers’ motives between experiential consumption characteristics and emotional responses. This researchers set up hypotheses referring to theoretical backgrounds and conducted a questionnaire for customers who visited the domestic five-star hotels. The findings are as follows. The First, playfulness, symbolism, usefulness and aesthetics had positive effects on customers’ positive emotional responses but it had negative effects on customers’ negative emotional responses. On the other hand, intercommunity showed the opposite effect. The second, customers’ motives had moderating effects between experiential consumption characteristics and emotional responses. When experiential consumption characteristics had significant impact on positive emotions, usefulness is controlled by hedonic motivation and aesthetics is promoted by hedonic and conspicuous motivations. When experiential consumption characteristics had significant impact on negative emotions, symbolism is promoted by conspicuous motivation and usefulness is controlled by hedonic motivation and also aesthetics is controlled by practical motivation. Hotel companies will be able to effectively segment and target market on the basis of this empirical results.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 가설

Ⅲ. 연구의 설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Experiential Consumption Emotional Responses Motives Segmentation