Exploring Outsourcing Strategies in Tourist Hotels in Korea

• 영문명: Exploring Outsourcing Strategies in Tourist Hotels in Korea
• 발행기관: 관광경영학회
• 저자명: 김남현 이주현 김홍범
• 간행물 정보: 『관광경영연구』제19권 제3호, 41~61쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.07.31

영문 초록

This study examines hotel outsourcing activities and the factors that influence outsourcing strategies in Korea. Specifically, it draws on transaction cost economics (TCE) theory to examine the relationship between hotel characteristics and the factors that influence outsourcing activities in the hotel industry. Telephone interviews were employed to gather data from 121 tourist hotels in Seoul, Korea. The findings indicate that the most frequently outsourced activities are the lowest strategic activities that require non-core competencies, such as housemaid duties, cleaning, and security, in that order. Although the main reasons for outsourcing are cost savings or the desire to focus on core competencies, some activities are outsourced for different reasons, such as quality improvement or access to external experts. This study also shows that the degree of outsourcing appears to depend on such characteristics as the hotel’s size, quality, and brand capital. However, the findings do not support TCE theory.

목차

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Methodology

Ⅳ. Results

Ⅴ. Conclusion

References

키워드

Outsourcing Hotel Strategy Cost Saving Transaction Cost Economics Korean Hotel Industry