한국 여행사의 지속가능한 경영전략을 위한 조직론적 고찰

• 영문명: An Exploratory Study on the Organization of a Korean Travel Agency for Sustainable Management Strategy
• 발행기관: 관광경영학회
• 저자명: 민웅기
• 간행물 정보: 『관광경영연구』제19권 제2호, 63~86쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.05.30

영문 초록

A corporation is affected by different social variables both within and outside the organization in the management process, and especially the business environment has a direct impact on the organization. For corporate management, the theory of population ecology emphasizes that a corporation interacts with the environment, and the organization is changed by the environment. Recently, while the business external environment has been recognized as an important variable, the theory of resource dependence also explains the changes in organizational structures and management strategies. According to the theory, corporations not only are affected unilaterally by the external environment, but also respond and control the environment to build a variety of management strategies. Corporate Social Responsibility that becomes a typical ethical management strategy for sustainability. The finding results show that Corporate Social Responsibility is required as a new management strategy provided the situation that more smaller travel agencies are in Korea. It also can be a more active marketing strategy more aggressively to cope with a constantly changing external business environment. Such sustainable business strategy enables a travel agency to reflect consumer’s needs and have a symbiotic interdependent relationship with its environment. Tourism corporations are affected by the broad business environment and they try to create values of their organizations and products. Especially travel agencies continue to build more aggressive corporate strategies through using corporate social responsibility to create more profits.

목차

Ⅰ. 서론

Ⅱ. 본론

Ⅲ. 결론

참고문헌

키워드

resource dependence management strategy corporate social responsibility business organization travel agency marketing