圖們江區域延邊韓國客源市場結構與遊客行爲研究

• 영문명: Study on the South Korean Tourist Market Structure and Tourists Behavior of Tumen River Area
• 발행기관: 관광경영학회
• 저자명: 崔哲浩 이주형 이정자
• 간행물 정보: 『관광경영연구』제19권 제1호, 343~359쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.03.31

영문 초록

The tourism industry as an important pillar industry in Tumen river area, attracting many domestic and foreign tourists every year, tourism revenue increased year by year. South Korean tourist market is the Tumen river area of inbound tourist market, occupies the absolute superiority, has been growing in recent years the trend. This paper uses the on-the-spot interview and questionnaire investigation method, analyzes the structure and tourists in Tumen river area, South Korean tourist market behavior, based on this, puts forward some suggestions fo the Tumen River regional cooperation in tourism between China and South Korea. The main suggestions are put forward to improve the dining environment, improve diet quality; the development of diversified tourism products, enrich tourism connotation; increase the number of flights, charter flights travel product development; using the network propaganda, attract the individual market; strengthen the training and supervision, improve the service quality.

목차

Ⅰ. 绪论

Ⅱ. 圖們江區域延邊旅遊業概況

Ⅲ. 調查設計及研究方法

Ⅳ. 調查結果分析

Ⅴ. 結論

參考文獻

키워드

Tumen River Area South Korean Tourism Tourist Market Structure Tourist Behavior