대중음악축제의 참여제약, 협상전략 및 참여의도간 영향연구

• 영문명: A Study on the Relationship among Participation Constraints, Constraints Negotiation and Participation Intention in Popular Music Festival.
• 발행기관: 관광경영학회
• 저자명: 한현숙
• 간행물 정보: 『관광경영연구』제20권 제6호, 601~622쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.11.30

영문 초록

This study aims to find out the influence of participation constraints of popular music festival participants on constraints negotiation and the influence of constraints and negotiation on participation intention. Based on previous studies, constraint factors and negotiation factors were deduced and an empirical research was conducted targeting S Rock Festival. The analysis of 226 valid samples deduced as constraint factors of popular music festival participants, intrapersonal constraint, structural constraint, and interpersonal constraint, and as negotiation factors, improving finance, time management, structural improvements, and changing interpersonal relations. The result of the study was as follows. First, among constraint factors of popular music festival participants, intrapersonal constraint had a negative effect on changing interpersonal relations and structural improvement among negotiation factors. On the other hand, structural constraint and interpersonal constraint had no significant effect on negotiation factors. Second, among negotiation factors, structural improvement and interpersonal relations had a positive influence on participation intention. improving finance and time management did not have significant effect on participation intention. Third, among constraint factors, intrapersonal constraint and interpersonal constraint had a negative influence on participation intention, while structural constraint had no significant influence on participation intention. These results will serve as base data to systematically understand the behaviors of popular music festival participants.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Popular Music Festival Participaion Constraints Negotiation Strategies Participaion Intent