의료관광 서비스품질이 브랜드자산과 추천의도에 미치는 영향

• 영문명: The impact of Medical Tourism Service Quality on brand equity and also Recommendation Purpose
• 발행기관: 관광경영학회
• 저자명: 소재민
• 간행물 정보: 『관광경영연구』제20권 제6호, 243~263쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.11.30

영문 초록

The purpose of this research is presented the suggestions that medical tourism hospitals through the study of how any impact of the quality of service on the brand equity and the recommendation Purpose of the medical tourism hospitals aimed at Mongolia Medical tourists how can increase brand equity. Through the result of regression analysis are as follows. First, the quality of service was shown to influence the Brand Equity Implications This shows that in order to strengthen the brand of medical tourism hospitals that it is to improve the quality of hospital services lacking. Second, the quality of service will be able to increase the recommendation purpose of the hospital by the hospital's expertise in medical tourism appears woke Among represents the greatest impact is primarily to enhance the professionalism of the hospital to affect the recommendation purpose. Third, brand equity appeared to affect the recommendation purpose. Therefore, medical tourism hospital is expected to be able to get the power to attract medical tourists through the management and continuous improvement of brand equity.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Medical Tourism Brand Equity Service Quality Recommendation Purpose