내부마케팅이 직무스트레스와 직무만족에 미치는 영향에 관한 연구

• 영문명: The Impact of Internal marketing on Job Stress and Job satisfaction: The Moderating Effect of Social support
• 발행기관: 관광경영학회
• 저자명: 정혜란
• 간행물 정보: 『관광경영연구』제20권 제5호, 353~377쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.09.30

영문 초록

The purposes of this study is to analyze factors such as employees internal marketing, job stress that affect the job satisfaction, and to understand how the various elements composed of each variable affect, the moderating effect of social support on the relationship between internal marketing and job stress. For an analysis of data, questionnaire survey was carried out to hotel service encounter workers. Total 300 sheets were sued for an empirical analysis with SPSS 21.0 and hierarchic moderated regression analysis. The study findings are summarized below. First, the internal marketing had significant negative correlation with job stress except reward factor. Second, moderating effect of social support was also influence between internal marketing and job stress. And the job stress have a significant negative correlation with job satisfaction. Conclusions of this study suggest that influence factors for future study enhancing internal marketing would lead the positive changes in job stress and job satisfaction.

목차

I. 서론

II. 이론적 배경

III. 연구설계

IV. 분석결과

V. 결론

참고문헌

키워드

Internal marketing Job stress Job satisfaction Social support