농촌관광 체험프로그램 유형에 따른 선택속성과 농촌관광 만족 및 행동의도에 미치는 영향

• 영문명: A Study on the Effects of Rural experience programs patten on selection attributes influence upon Rural tourism satisfaction and Behavioral intention
• 발행기관: 관광경영학회
• 저자명: 정찬성 윤우식 김지한
• 간행물 정보: 『관광경영연구』제20권 제5호, 325~352쪽, 전체 28쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.09.30

영문 초록

The purpose of this study is to investigate the impact of Rural experience programs patten on selection attributes influence upon Rural tourism satisfaction and Behavioral intention. There are 4 hypotheses based on rural tourism reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from April 20 to June 18. First, according to analysed result, Rural tourism experience program is hypotheses about the satisfaction and selection attributes of rural areas is partially adopted, and rural tourism in the modern era have been developed but In still all parts, it can not be to the interest of rural tourists is a reality. Second, selection attributes of rural tourism is partially adopted hypotheses about the satisfaction Analysis of the results, salient experience activities and the attractive environment and amenities shall not have reached the interest of tourists and has been verified. Last, rural tourism satisfaction influenced on Behavioral intention. As the result of this study, we will attract rural tourists with better tourism products and attractive Environment, Amenities. At present, the development of rural tourism in Korea, but this fact is too often lacking when compared with other countries. Rural tourism is the future of business in Korea. So I improve cross-section, the lack of rural tourism will be the center of tourism of the Republic of Korea, South Korea will be the best as rural tourism in the world.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Rural Experience Programns Attribute Rural Tourism Satisfaction Behavioral Intention