랜드 오퍼레이터의 역량이 여행사의 경영성과와 장기거래지향성에 미치는 영향

• 영문명: The Effect of Land Operator's Competencies on Travel Agency's Performance and Long-term Relationship Orientation
• 발행기관: 관광경영학회
• 저자명: 강영덕
• 간행물 정보: 『관광경영연구』제20권 제5호, 1~22쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.09.30

영문 초록

The purpose of this study is to analyze the effects of land operator's competence on travel agency's managerial performance, and long-term relationship orientation. A total of 356 questionnaires were finally used for analyses and SPSS WIN 22.0 Statistical package program was used and this author carried out census frequency analysis, analysis of reliance, analysis of factors and multiple regression analysis. There were four factors extracted from land operator's competencies being competence in service, information, product-developing, staff. As a result of multi regression analysis showed all the land operator's competencies significantly have direct effects both on travel agency's managerial performance and long-term relationship orientation. This research explored tour operator's competencies and examined the relationships between travel agency's managerial performance and long-term relationship orientation. This study can help small-sized tour operators adjust the recently challenging market circumstances and keep a long-term relationship with their precious customers.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Land Operator's Competence Managerial Performance Customers Long-term Relationship Orientation