방한 중국개별관광객의 여행정보원천과 소비지출액 간의 관계비교 연구

• 영문명: Research of relation comparison between tour information sources and consumption expenditure from individual Chinese tourist: Based on the 2014 International Visitor survey
• 발행기관: 관광경영학회
• 저자명: 이재곤 김정아 박민희
• 간행물 정보: 『관광경영연구』제20권 제3호, 83~102쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.05.31

영문 초록

In this study examined relativity of chinese tourist’s consumption and collection rout of travel information source also pointed direction of marketing strategy to increase operational domestic tourism income. With data analysis, Chinese tourist prefer to visit korea individually than group travelling. most of this 2 segment tourists decide occasion of their travelling before 1 month from their arrival days. ‘Leisure, Entertainment, Holiday’ reported main purpose of their visit, however, individual tourist has more variety purpose of visit than group tourist. Regarding on collection rout of travel information, 66.8% respondents quoted through ‘Internet’and ‘Relatives, Friend and Collegiality. The difference of consumption of this 2 group, individual tourist shows more high spend amount with $2,292, $1,796 for group tourist. indicated difference of t-value, between these 2 groups. Indicated highest cost of consume from information collector through “Mass media(television, radio, paper, magazine)” average with $ 2,559.11, slightly rower amount average with $2,197 from Individual tourist, the group that has been collect their tour information through internet.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 방한 중국관광객 분석

Ⅴ. 결론

참고문헌

키워드

Inbound tourists Chinese tourists Individual Tourists Tourism Information Sources Consumer Expenditures Behavioral Characteristics