호텔 비정규직이 지각하는 상대적 박탈감이 직업정체성과 고객지향성에 미치는 영향

• 영문명: The effect of Relative Deprivation Perceived by Hotel Permanent Employee's on Occupational Identity and Customer Orientation
• 발행기관: 관광경영학회
• 저자명: 김신원 최우성
• 간행물 정보: 『관광경영연구』제20권 제3호, 1~22쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.05.31

영문 초록

The objective of this research is to grasp empirically what effect of temporary employee’s relative deprivation on occupational identity, and to grasp what effect of it on customer orientation. The result of empirical analysis was the following. First, when they perceive high cognitive deprivation, they had low empathy of occupational identity. Second, when they perceive highly cognitive deprivation and behavioral intention deprivation, their personal-occupation has been increased. Third, when they perceive highly cognitive deprivation and behavioral intention deprivation, their sense of unity has been increased. Fourth, when they perceive occupational identity high, their happiness of customer orientation has been increased. Therefore, hotel company should make effort to reinforce occupational identity. And the company needs to give support for forming a community for them to share opinion and information and establish their belief and goal, and satisfy their intellectual desire. Also, the company needs to develop a program that let satisfy their needs equating sense of belonging, cohesiveness, goal and value, and improve their emotional unity such as familiarity.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Relative Deprivation Occupational Identity Customer Orientation familiarity