문화주도적 젠트리피케이션 지역의 도시관광자원과 만족도, 재방문의도, 추천의도 간 인과관계에 관한 연구

• 영문명: A Study on Causality of Urban Tour Factor of Cultural-led Gentrification Region, Revisit and Recommend Intention : Consider a Motive Degree Difference
• 발행기관: 관광경영학회
• 저자명: 박시원
• 간행물 정보: 『관광경영연구』제20권 제2호, 135~157쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.03.31

영문 초록

This research is started with a necessity to maintain a continuance development of city tour and unaffected by gentrification's negative effect. So this research is focused on Itaewon-GyeongLiDan St. which is a cultural-led gentrification region. Because this region is a famous city tour place in Seoul. To accomplish a object of this research, both literature investigation and empirical analysis is used. For now, from a literature investigation, measurement item is deducted and survey is executed. From October 1 2015 to October 11 2015, Date were collected from 423 visitors of the Itaewon-GyeongLiDan St., which is a representative cultural-led gentrification region in Korea. Excepting a 92 insincerity & errored questionnaire, total 331 questionnaire is used to empirical analysis. Result of empirical analysis showed that the Cultural-Resource of Itaewon-GyeongLiDan St. is more effective than other factors. A Leisure-Resource and City-Resource is followed. And Overall Satisfaction is influence on Revisit and Recommend Intention. And a result of extra analysis showed that the effect relation of Overall satisfaction, Revisit and Recommend Intention of first visitors is lower than others.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Cultural-led Gentrification Urban Tour Factors Tour Motive