소셜미디어 빅데이터 분석을 통한 호텔카지노 인식 변화 연구

• 영문명: Social network analysis of perception change in hotel casino
• 발행기관: 관광경영학회
• 저자명: 윤영일
• 간행물 정보: 『관광경영연구』제22권 제3호, 917~937쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.05.31

영문 초록

Casino industry has been getting attention worldwide, in particular, in terms of tourism promotion and economic benefit. The purpose of this study was investigate the changing perceptions about hotel casino by the general public, using social network analysis. Textom was used to collect text data from Naver search engines over the period of 2012-2016. A total of 96,532 words were accumulated for the analysis. The analysis focused on the relationships among the words selected. Semantic network analysis and CONCOR analysis provided some interesting results and implications. The general public tended to positively perceive hotel casino as both leisure activity and travel destination rather than having negative mind on it. In summary, casino is a part of leisure culture. As time went, this tendency became stronger. Some implications related to casino policy stem from the result: development of standardized casino program and aggressive promotion of positive functions of casino. These policies are expected to contribute to building up the foundation of positive perception about casino as leisure.

목차

Ⅰ. 서론

Ⅱ. 문헌 고찰

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 논의 및 결론

참고문헌

키워드

Social Network Analysis Hotel Casino Textmining Semantic Network Analysis Network Centralization Degree Centrality