해양관광지의 관광객 동기, 장소애착 및 충성도 관련연구

• 영문명: A Study on the motives of tourists, attachment and royalties in marine tourism: Focusing on the Boryeong-si Daecheon Beach
• 발행기관: 관광경영학회
• 저자명: 박준범 최재우
• 간행물 정보: 『관광경영연구』제22권 제3호, 871~891쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.05.31

영문 초록

In order to strengthen the attachment to dependent places and to improve the attachment of places as an identity tourist spot, it can be said that a strategy to reinforce cultural motivation factors in tourism is needed. In other words, tourism sites should be changed to enjoy continuous adventure and thrill, to develop programs that can feel the sense of accomplishment, to introduce resources to recognize newness, to promote curiosity, to promote different cultural experience programs, and to enhance historical and cultural culture. When these cultural motivational factors are met, it is expected that the place of attraction as a sightseeing spot will be strengthened and ongoing visits will be possible. There are many levels of marine tourism in domestic tourism. It is necessary to improve the cultural motivation factors and the conditions to enjoy the physical motivation factors in order to induce continuous visit in summer and attract new tourists. In addition, in order to enhance the loyalty of sightseeing spots, it is important that all places of attachment are important. Therefore, it is necessary to improve the satisfaction of recognizing that they are differentiated from other sightseeing spots when tourists visit, There is a need for a way to help.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Ocean Destination Tourism Motivation Place Attachment Loyalty