전통시장의 문화관광매력성과 이용요인과의 영향관계연구

• 영문명: A Study on the Relationship Between Culture-Tourism Attraction in Traditional Market and Usage Intention: Focused on the masan fish market in changwon city
• 발행기관: 관광경영학회
• 저자명: 양진연
• 간행물 정보: 『관광경영연구』제22권 제3호, 783~801쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.05.31

영문 초록

The purpose of this study is to examine the relationship between cultural tourism attraction and visitor usage intention of masan fish market, which is the traditional market of changwon city. The questionnaire was distributed to 350 in the masan fish market and the final 255 were used for the analysis. The results of SPSS 21. hierarchical regression analysis: First, the relationship between cultural tourism attraction(culture, attractiveness) and External usage intention of masan fish market in changwon city, 'culture'(.009), 'attractiveness'(.000)was significant and was adopted. Second, the relationship between cultural tourism attraction(culture, attractiveness) and Internal usage intention of masan fish market in changwon city, 'culture'(.000), 'attractiveness'(.000)was significant and was adopted. Third, the relationship between culture tourism attraction(culture, attractiveness) and External usage intention of Masan fish market in Changwon city, The 'attractiveness'(β=.406)was more influential than the 'culture'(β=.149). the relationship between culture tourism attraction(culture, attractiveness) and usage Internal intention of masan fish market in changwon city, The 'attractiveness'(β=.319)was more influential than the 'culture'(β=.248). Through this study, 'attractiveness' among the 'cultural tourism attractions' of masan fish market has been identified as an important factor for the intrinsic enjoyment of visitors and in enhancing motivation for external users.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Culture-Tourism Attraction Traditional Market Usage Intention Masan Fish Market