전북 MICE 산업 환경 분석 및 개선방안 연구

• 영문명: A Study on the Environment and Improvement Plan in Jeonbuk: Focused on Sarawak
• 발행기관: 관광경영학회
• 저자명: 홍윤선 정유진 이주형
• 간행물 정보: 『관광경영연구』제22권 제3호, 721~741쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.05.31

영문 초록

The purpose of this study is aims to understand the MICE industry environment in Jeonbuk, propose a plan to improve the MICE industry in Jeonbuk through a case study of MICE industry in Sarawak, Malaysia, which is considered as a leading example of MICE activation in small cities. Based on Sarahwak's advanced case studies, Jeonbuk needs to establish the MICE Association such as SCB, which has a high level of understanding and loyalty to the region. Second, Jeonbuk should cooperate with the government, academia, and Convention Bureau and Alliance to hold International MICE events. Third, it is necessary to unify the image of tourist attractions and MICE images in the region. Finally, it is necessary to care for local people more than tourists to the improvement of infrastructure in future. The purpose of this study is to conjugate as basic data for MICE industry in Jeonbuk. In 2018, Jeonbuk has variety issues as 2023 World Jamboree Competition and Muju Global Martial Arts Culture Festival and ‘year of Jeolla Millennium’. Jeonbuk will be a year to become a more competitive MICE event venue through improving the MICE industry environment.

목차

Ⅰ. 서론

Ⅱ. MICE 산업의 의의 및 현황

Ⅲ. 사라왁 사례 및 전북 MICE 발전방향

Ⅳ. 결론

참고문헌

키워드

Mice GSCO Sarawak Convention Jeonbuk