학과 유니폼 상징성이 취업준비와 학과 충성도에 미치는 영향

• 영문명: Influence of Symbolism of Department Uniform on Job Preparation Behavior, and Loyalty on Majors-Focused on University Students Majoring in Aviation Services
• 발행기관: 관광경영학회
• 저자명: 김영진 임연우
• 간행물 정보: 『관광경영연구』제22권 제3호, 497~513쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.05.31

영문 초록

The department of airline service has a strong academic characteristic. Therefore, it is often the case that uniforms are made using characteristics of the department. In addition, many schools use it as a tool to prevent students from leaving school and improve their attitude to work, thereby increasing the success rate. Based on this background, this study examined the relationship between the symbolism of the department uniform, learning attitude, job preparation behavior, and academic loyalty for students majoring in airline services. This study was a survey of airline services department students and 396 respondents answered. 384 copies of questionnaire among them were effective for analysis. The collected data was analyzed using SPSS and AMOS. The results of the study are as follows. The symbolism of the department uniform has a significant effect on learning attitude, job preparation behavior, and academic loyalty. Improvement in learning attitude did not affect job preparation behavior and academic loyalty. Job preparation behaviors were found to affect academic loyalty. Based on the results of the study, the following implications were derived. First, the continuity of the uniform is important. Second, it is necessary to organize a lecture centered on practice. Third, public relations should be conducted with students who are active in preparing for employment.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Department Uniform Learning attitude Job Preparation Behavior Loyalty on Majors