에듀테인먼트 이벤트의 체험이 교육적 효과와 행동의도에 미치는 영향

• 영문명: The Effect of Edutainment Event Experience on Educational Effect and Behavioral Intention
• 발행기관: 관광경영학회
• 저자명: 서효민 김창수
• 간행물 정보: 『관광경영연구』제22권 제3호, 307~327쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.05.31

영문 초록

The purpose of this study is to examine the direct effect of the experience of edutainment events participating in the subject on the educational effect. Second, the purpose of this study was to examine the direct effect of the experience of edutainment events participating in the subject on the behavioral intention. Third, the purpose of this study was to investigate the effects of experiential factors on educational and behavioral intention through edutainment events according to the results obtained through empirical analysis. The results of this study are as follows. First, emotional experiences among the experiential factors of edutainment events have a significant effect on all educational effects. On the contrary, the physical experience was shown to have a significant effect on the practical effect only. Second, among the educational effect factors, the factors affecting the behavioral intention were emotional effect and practical effect, and practical effect was more influential. Based on the results of this study, the development and operation of events considering emotional experience and physical experience in the planning and operation of edutainment events that expect educational effects contribute to the improvement of educational quality and further development of education utilizing edutainment events I think.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 연구가설

Ⅳ. 연구방법

Ⅴ. 분석결과

Ⅵ. 가설검증

Ⅶ. 결론 및 시사점

참고문헌

키워드

Edutainment Event Experience Educational Effect Behavioral Intention