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• 영문명: The Effect of Corporate Social Responsibility(CSR) on Perceived value and Behavioral Intention: A case of Starbucks Coffee
• 발행기관: 관광경영학회
• 저자명: 우은주 김영국
• 간행물 정보: 『관광경영연구』제22권 제3호, 233~251쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.05.31

영문 초록

The Corporate Social Responsibility(CSR) has received considerable attention in a variety of hospitality and business service industries. From this point of view, the main purpose of this study is to examine the effect of the CSR on perceived value and behavioral intention. This study chose 2 main components of CSR: legal/ethical CSR and Philanthropic/environmental CSR. Perceived value was also measured by two main constructs: economic value and social value. To achieve the objective of this study, survey was conducted. A total of 300 samples were collected and 294 samples were used for statistical analysis. Findings reveal that CSR showed significant effects on perceived value and behavioral intention. Based on the results, theoretical/practical implications and future research were discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 조사설계

Ⅳ. 분석결과

Ⅴ. 논의 및 결론

참고문헌

키워드

CSR Corporate Social Responsibility Perceived Value Behavioral Intention