모바일 관광목적지 관광정보에 신뢰성이 관광목적지 만족도에 미치는 영향

• 영문명: The effect of Reliability on the Satisfaction of Tourism Destination Area in Mobile Tourism Destination: The Moderating Effects of Tourist Destination Image and Attachment
• 발행기관: 관광경영학회
• 저자명: 윤태정 심우섭 이재곤
• 간행물 정보: 『관광경영연구』제22권 제3호, 25~46쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.05.31

영문 초록

As a precedent study on tourism destinations, there has been a study on the causal relationship between attributes and roles of tourist destination or sources of tourist destination information and causality of tourist satisfaction, but the case of tourism destination information focused on supplier (marketer) There is no situation. The purpose of this study is to develop and test a comprehensive theoretical model for the brand of destination for the purpose of branding, brand image, brand attachment, satisfaction and intention to visit again. Based on the above concept, this study hypothesized the relationship between the reliability of mobile tourism information, the image of tourist destination, the attachment of tourist destination, the satisfaction of tourist destination, and the intention to visit again, that is, the five structures. 370 questionnaires were sampled through tourists visiting Ganghwa Island, which has a history of modern history that is accessible to Jeju Island and the metropolitan area designated as seven of the world's most scenic landscapes. The results of this study are as follows.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Mobile Tourism Information Reliability of Tourist Destination Return of Tourist Destination Jeju Island Ganghwa Island