방문객의 농촌체험마을 방문지 선택속성에 관한 연구

• 영문명: A Study on the Selection Attributes of Experience Villages on the Visitors
• 발행기관: 관광경영학회
• 저자명: 김수현 심우석
• 간행물 정보: 『관광경영연구』제22권 제2호, 273~290쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.03.31

영문 초록

The purpose of this study aims to estimate selection attrubute, part-worth of rural experience villages through the use of conjoint analysis method. The conjoint analysis is to trace the development of consumer preference among multi-attribute alternatives. The selection attribute was including 4 factors preferred experience, resources(amenity), type of service and payment cost. For this research, a total of 158 questionnaires was collected of which 150 were completed. The research design was a full profile method by orthogonal design then 9 main profiles, 3 holdout sets were created. The results of this research were as follows. Visitors are consider their importance of selection attributes was in order to resources(amenity) of villages(26.21%), payment cost(25.87%), type of service(24.01%), preferred experience(23.91%). The findings of this study have identified 3 clusters for each experience visitors. Each cluster has a different and showed the relative importance or preference values for each accessible attribute of the segmentation.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Experience Villages Selection attributes Conjoint analysis Visitors