의료관광 서비스품질 속성이 의료관광 만족도에 미치는 영향

• 영문명: Impacts of Medical Tourism Service Quality on Medical Tourism Satisfaction: Mediating effects of National Image
• 발행기관: 관광경영학회
• 저자명: 여소우 이주형 최재우
• 간행물 정보: 『관광경영연구』제22권 제2호, 91~117쪽, 전체 27쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.03.31

영문 초록

This study is to examine the effect of the national image and medical tourism service quality on medical tourism satisfaction through the survey occurred in November 2017 of 300 Chinese tourists who have experienced medical tourism in Korea. The 201 returned surveys out of 216 has been analyzed with the statistical data from SPSS and AMOS. This study analyses appropriate themes and research variables in relation to the promising medical tourism industry during the politically sensitive period between Korea and China after the THAAD deployment in Korea. Although there are a number of previous studies showing that the national image has a positive effect on the quality of the medical service, there are not sufficient examinations of the four medical service qualities effect on the national image as provided in this report. Through this study, it will provide a more strategic approach from the marketing point of view at the politically sensitive period by identifying how the service quality attributes the national image.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계 및 방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Medical Tourism Medical Tourism Service Quality National Image Medical Tourism Satisfaction