여행사 스마트폰 앱 품질이 재사용의도에 미치는 영향

• 영문명: A Effects of Travel Agents’ Application Quality on the Intention to Reuse: Applying a Technical Acceptance Model
• 발행기관: 관광경영학회
• 저자명: 주려원 박진경
• 간행물 정보: 『관광경영연구』제22권 제1호, 259~279쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.01.31

영문 초록

People who use travel agencies' smartphone applications in China are quickly increasing. The research develops and tests a theoretical extension of the Technology Acceptance Model (TAM) that explains perceived usefulness and perceived usage intentions of travel agencies' smartphone applications. A survey was conducted on Chinese nationals using the smartphone application of the travel agency. Research has demonstrated that information quality and system quality have been directly impacted by perceived usefulness and ease of use. Perceived usefulness and perceived ease of use have a positive effect on the use attitude toward using. And the use attitude toward using have a positive effect on the intention to reuse. These results mean that when a travel agent develops a smartphone application, it creates a user centered application to improve the information quality and system quality.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Travel Agents’ Application Technology Acceptance Model (TAM) Information Quality System Quality Intention to Reuse