호텔기업의 조직문화와 커뮤니케이션이 위기관리에 미치는 영향

• 영문명: The Effect of Hotel Organizational Culture and Communication on The Risk Management
• 발행기관: 관광경영학회
• 저자명: 김건
• 간행물 정보: 『관광경영연구』제21권 제6호, 575~593쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2017.11.30

영문 초록

The purpose of this study was to examine effectiveness of the hotel organizational culture and communication on crisis management plan. This study was conducted to investigate the effect of organizational culture and communication on crisis management among mid - level managers who is working at the global chain hotel. Finally, the data collected was 80 copies, and SPSS 20.0 was used for statistical analysis for hypothesis testing. The results of the study are as follows. at first, the organizational culture of the hotel has significant affect on the crisis management. Second, the hotel's communication has significant affect on the crisis management. organizational communication and inter-organizational communication have a positive effect on the crisis management. As a result, hotel companies need to concentrate on organizational culture and communication for effective crisis management. In particular, it is necessary to concentrate to build on corporate culture with strong principles and guideline, and establishing communication culture what everyone can express their own opinions with any disadvantage.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Organization Culture Communication Risk Management Mid-level Manager