소셜 네트워크 분석을 통한 국민의 관광에 대한 인식 변화 연구

• 영문명: Social Network Analysis of Changing Perceptions about Awareness of Korea Tourism
• 발행기관: 관광경영학회
• 저자명: 윤영일 오익근
• 간행물 정보: 『관광경영연구』제21권 제6호, 189~210쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2017.11.30

영문 초록

The purpose of this study is to analysis of changing perception about awareness of Korea tourism by using big data of social media. For this, this study collected data containing「tourism」, 「travel」keywords from blogs, news and webpages on Naver and Facebook during five years, 2013 through 2017. Data were collected by using TEXTOM, a data collecting and processing program and from those data, density, degree centrality were analyzed by utilizing packaged NetDraw along with UCINET. As a result of the analysis, it was found that the web visibility of Korean tourist destinations was high. In addition, the result showed that the web visibility was also high for tourism types such as tourism week, family trip, overseas trip and free-style trip.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Social Network Analysis Awareness of Korea Tourism Textmining Semantic Network Analysis Network Centralization Degree Centrality