개별관광객의 관광동기가 선호관광유형 및 공정관광 참여행동에 미치는 영향

• 영문명: A Study on the Effects of Tourism Motivation on Preferred Type of Tourism and Participation Behavior in Fair Tourism of Individual Tourist
• 발행기관: 관광경영학회
• 저자명: 김미경 김지은
• 간행물 정보: 『관광경영연구』제22권 제7호, 215~235쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.12.31

영문 초록

Individual tourists are getting increased as they can easily get the information by the development of IT environment. Individual tourists have different tourism motivation from the package tourist, therefore they have different preference on the type of tourism or destination. The purpose of this study is to investigate what are the tourism motivation of individual tourist and what type of tourism or tourism destination they like. And this study also focused on Fair Tourism which is concerning on environmental conservation and respect for social culture and residents in tourism destinations. In this study, the causal relationship between tourism motivation, preferred type of tourism, and participation behavior in Fair Tourism of individual tourists was investigated. From the results of the study, tourism motivation of individual tourists influence differently on the preferred type of tourism and their participation behavior in fair tourism. It is revealed that the preferred type of tourism of individual tourists influence differently on their participation behavior in fair tourism. It suggests information for developing tourism product and marketing strategies related to increasing fair tourism market.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Individual Tourist Tourism Motivation Preferred Type of Tourism Fair Tourism