의사결정나무분석을 활용한 FSC와 LCC의 선택속성 차이 연구

• 영문명: A Study on a Selection Attributes Difference of FSC and LCC by Decision Tree Analysis
• 발행기관: 관광경영학회
• 저자명: 양정미
• 간행물 정보: 『관광경영연구』제22권 제6호, 701~718쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.11.30

영문 초록

The purpose of this study was to provide basic data to develop management strategies for sustainable development of airlines after identifying differences in selected attributes between the customer's selection attributes and the type. Air travel experience groups have been recently sampled on air travelers. The survey period was 650 questionnaires were distributed over a total of 30 days from September 1, 2018 and 581 (Efficacy 89.4%) were used for empirical analyses. Statistical analysis was performed using statistical package SPSS 23.0, with frequency analysis, difference analysis (Kaiseq), and decision tree analysis. The empirical analysis provides the following implications. First, it is important to note that there is a difference between the FSC and the LCC depending on the characteristics of the customers using the airlines, and to collect and utilize Big Data such as customer service performance, timing, region, and expected service. Second, since the most important choice for Airline customers to select Airline is the safety of the flight and the optional attributes considered are derived from the economic price (discount), the FSC and the LCC should develop a suitable management strategy using their management resources as much as possible.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Full Service Carrier Low Cost Carrier Airline Selection Attributes Decision Tree Analysis