중국인 의료관광객의 의료기관서비스품질 지각이 의료관광 만족도와 충성도에 미치는 영향

• 영문명: The Effect of Service Quality perception of chinese medical tourist by Medical Institution on Customer Loyalty via Customer Satisfaction
• 발행기관: 관광경영학회
• 저자명: 김윤경
• 간행물 정보: 『관광경영연구』제22권 제6호, 655~675쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.11.30

영문 초록

The purpose of this study was to identify the effect of service quality components such as trust, care, image, hospital environment perceived by medical tourists on the components of customer loyalty, revisit intention and recommendation intentions, via customer satisfaction. In order to achieve the purpose of this study we conducted the survey focused on the medical tourists from China who had used the medical institutions in Korea as medical tourist. To figure out the structural relationship among the variables for this study, a structural equation model was performed with a total o f 321 sample data. The findings of this study suggested that first, core service of hospital is most important to medical tourist who wanted to take medical care as primary purpose of their medical travel. Second, customer satisfaction had significantly positive effects on the components of customer loyalty which are revisit intention and recommendation intention to others. Finally, this study provides theoretical and managerial implications of findings and suggests directions of future research.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 성과분석

Ⅴ. 결론

참고문헌

키워드

Medical Tourism Medical Service Quality Satisfaction Loyalty