외식 배달 앱의 이용의도에 영향을 미치는 선행변수에 관한 연구

• 영문명: A Study on the Precedents Affecting the Intention of Use of Food Service Delivery Apps: Focused on Extended Technology Acceptance Model
• 발행기관: 관광경영학회
• 저자명: 박나희 유윤희
• 간행물 정보: 『관광경영연구』제22권 제6호, 425~442쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.11.30

영문 초록

The purpose of this research is to find out as first, upon what values for practical usage people use food delivery applications. Second, what relationship is there between the usefulness and the easiness users recognize while using the applications. Third, what makes the users intend to keep using the applications in future. With the results, this research aims to provide with basic data one can utilize to help develop and manage further contents for future dining market. As a results, First, among the recognized values, the functional value, the economic value and the informational value have regardful positive (+) influential power to the recognized easiness. Accordingly, hypothesis 1 is partially adopted. Second, among the recognized values, the economic value has the regardful positive (+) influential power to the recognized usefulness. Accordingly, hypothesis 2 is partially adopted. Third, the recognized easiness is found to have regardful positive (+) influenced. Accordingly, hypothesis 3 is adopted. Forth, the recognized easiness and the recognized usefulness have regardful positive (+) influential power to the intention for use. Accordingly, hypothesis 4 is adopted.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 성과분석

Ⅴ. 결론

참고문헌

키워드

Local Food Delivery Application Extended Technology Acceptance.Recognized Value Recognized Easiness Recognized Usefulness Usage Intention